









Overview As a MFA thesis project, Duncan Robertson developed a podcast, titled Makeready, which features conversations with designers about how they came to a place in their careers where they are satisfied with their work and client relationships. Makeready explores the need for designers to share their backstories, business strategies, philosophies, and practical lessons learned through experience. Each conversation focuses on the preparations and milestones that helped designers find and define success. Project Brief For the project to succeed, Makeready needed: an identity which communicated the intent and the character of the podcast; an easy to navigate website that allowed listeners to discover episodes and permitted room for growth; in addition to collateral items with original designs for promotional purposes, and thank you gifts for podcast participants. Outcome Makeready launched in January 2014 with a gallery exhibition at Texas State University, and with rave reviews from some of the world’s most-acclaimed designers. Makeready continues to develop as a “real world” project. “Your podcast is GREAT! Congratulations.” —Debbie Millman of Design Matters “Keep up the great work.” —Christian Helms of Helms Workshop “i know what i will be doing this weekend.” —Rick Valicenti of 3rst