![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/0bcb3e76-9d8c-4acb-995d-769762df6451_rw_1920.png?h=c31e9a0b5885df49866582eec4eb7a03)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/29262e6d-5fe8-4609-a53d-db40602115ef_rw_1920.png?h=f05b38177d183538828bbefc65fa163e)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/17f5da2a-4738-4ea9-aa40-06a96146b9ff_rw_1920.png?h=c06c87c60b06ca43151f780ca4965b04)
One example of a persona breakdown
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/c0435e72-0b34-4923-ac5d-f9cbbb32975f_rw_1920.png?h=e41f43d7da3aa83cd83ff762c75bfea8)
Another example of a persona breakdown
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/d4160941-c102-4721-ab6a-5fc6d4d47d3a_rw_1920.png?h=e67c59cc0d0cab0158bc6a049c8e2020)
A third example of a persona breakdown
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/1e52b1ab-7dff-4741-a56a-d5674521eec7_rw_1920.png?h=5b43229b61826b5de8dc80309ffdb33a)
The provided personas broke down into three distinct product categories
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/2f480fba-d161-4b04-87de-935a676116bc_rw_1920.png?h=05b381a93d6f2841d0aeb4ff54082514)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/81517667-2dbd-453b-903c-e2f3b9031903_rw_1920.png?h=599f032bc04ec406715baf7dd7d60e53)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/cee88654-fad8-4a8d-8e6b-11f0b6568601_rw_1920.png?h=ce0fe53575912ecd373e80f58b90806f)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/9f596d27-3a12-49fa-80c2-5b45b5f471b0_rw_1920.png?h=4cde7bce44386bde62aaed87fd7b3747)
Springbox found more than three alternate pages PayPal was using for A/B/C/... testing
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/6db78665-7d74-4023-a8b1-2bdb15136aff_rw_1920.png?h=702398025f34c255e1901022c499a9eb)
PayPal's updated brand guidelines were tremendously helpful
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/6208b01d-6d1e-4f5a-b415-9f6dd2ca7b01_rw_1920.png?h=f9caeec53887c63181bf0c5211f47ce2)
PayPal's Atomic Design influenced Sketch pattern library was also very helpful
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/9afa31c1-30e2-4a42-b4be-1db8597126b3_rw_1920.png?h=aa0c024ca820e911d5b4d85bc4f28fbe)
Referencing Simon Sinek's theory of Why?, we attempted to create a narrative for the Merchant Home Page that followed his structure: Why? > How? > What?
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/c5e2efc3-5b08-4263-aa1c-00d0fc6fe6c5_rw_1920.png?h=424f108dd79882774022993e2e76a8c7)
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/8f765184-f63c-4d17-abc5-bf66a3e53330_rw_1920.jpg?h=48f353aefecc3545072f2e5e881f0b2c)
Default state of the final Merchant Home Page design
![](https://cdn.myportfolio.com/07d7f214d78c1e0b1d3dd80e6dfe3cbf/6bca29f6-9d7a-42f7-9286-72c3552b91b0_rw_1200.jpg?h=1d4452dee80a044c15b21e2723064d98)
Default state of the final Merchant Home Page mobile design